During hashtag fees must fall campaign student across the country have stand together on social media fighting for zero increment of the university fees to view more information read this article on ( Daily Meverick)
Social media is very important tool in this time we are living. Importantly especially for Public relations practitioners when they are carrying their respective duties at their corporate environment. The practice of corporate social media have make it more difficult for Public relations practitioners to carry out their job more effectively. This is because they no longer have control on what people say about their brand.The public on social media express their feelings and unfortunately their feelings in most cases tend to be the negative ones instead of positive.
During this time of negative spread of information about brand that Public relations practitioners works for, it is their duties to get involved on these conversations on social media that affect their reputation. They must write positive massage explaining their side of the story, but their side of the story must not encourage violence or dismissing the outcry of the student. It is Public relations practitioners’ duties to clear the atmosphere by being transparent and constantly responding citing what they are doing as a university to end the conflict. Example to view how the universities have responded view this page(Article)
You can also view this video ( Click here ) of striking student raising their concern about the management of their universities wanting to increase the tuition fees across the country. Here are also picture of angry student during hashtag fees must fall (
)ImageCorporate social media not only make Public relations practitioners job difficult it makes it easy, since it is very important communication tool. Public relations have taken advantage. This was evident during the strike by university student, during this time Public relations used social media to communicate with student about their meetings with leaders of student. Their tool conveying message was social media (click here)to view the post of universities making announcement on social media. This makes it easy for Public relations practitioners to respond, because the information is circulating about them they know their brand is being criticized, so they have to prepare positive message and importantly have to be honest.
In future Public relations have to be active meet with the concerned parties and creates social media page that will deal with the issue and include frequently asked questions that they can maintain one concern at a time, because when they do not do that the concerned parties brings more issues. For example student were fighting for zero fees increment that is why hashtag fees must fall campaign stated, but it ended up including the issue of race among the universities and how not transformed they are.
It is good for public relations practitioners to report on such matters because the are sensitive to everyone. People have the right to know what is happening in their country and any news about education is newsworthy.
ReplyDeleteYou are right by saying that people want to know about what is happening on their country.
ReplyDeletei agree with u when u say public relations practitioners no longer have control on what is being said about their brand because of hashtags.
ReplyDeleteYes because people say whatever they want to say good or bad.
Delete#FeesMustFall tag is really the hashtag of the year, well done to students who were behind it.
ReplyDeleteYes Mr Molaundzi i personally agree with you because it have trended for long time,especially here in South Africa.
DeleteThis hashtag was very influential, till date it is still trending, even though not like the last year. It showed how much impact school fees had on students and their parents.
ReplyDeleteI agree with you when you say this hashtag was very influential,but i am not sure about whether even now it is still trending.
ReplyDeleteFees must fall indicates the way in which students are fighting for their right of Education as we find it extremely difficult to go through University due to the lack of funds.
ReplyDeleteStudents from poor background will not able to continue with their studies, so I support the fees must fall campaign that can influence all students to turn their dreams in to reality
ReplyDeleteYes because this campaign was not to disturb the academic activities but to make sure that all student live their dreams of getting educated.
DeleteThese campaign was formed to make students aware about, the fee increase that poor black student cannot afford to pay.
ReplyDeleteYes hashtag fee must fall was intended to pressures the universities not to increase the tuition fees because the majority of student won't afford it.
DeleteIndeed students have united during the fees must fall campaign to combat the fees increment and it was successful at the end.
ReplyDeleteYes student have achieved their campaign because at the end the universities did not increase the fees.
ReplyDeletethe #FeesMustFall was a campaign that proved to many that we are not that "lazy generation" they call us but a generation who fought for our rights just like the 1976 student who fought against Afrikaans as the medium of learning.
ReplyDelete